Privacy Policy

At Naplify ("we," "our," or "us"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.naplify.com) or use our services.

1. Information We Collect

1.1 Information You Provide Directly

When you interact with our website or services, we may collect information that you provide directly, including:

• Contact Information: Name, email address, property name
• Business Information: Property type (hotel, villa, vacation rental), number of rooms/units, current OTA dependency percentage
• Service Preferences: Package interest (Growth Starter, Growth Accelerator, Growth Partner), specific challenges you face
• ROI Calculator Data: Average night rates, nights booked per month, OTA commission rates
• Communication: Messages you send through our contact forms, consultation requests

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information through:

• Google Analytics: Website usage statistics, page views, session duration, traffic sources, demographic information (with your consent)
• Microsoft Clarity: User interaction recordings, heatmaps, and website performance analytics (with your consent)
• Google Tag Manager: Tag management and conversion tracking (with your consent)
• Cookies and Similar Technologies: To enhance your browsing experience and provide personalized content

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide our fractional growth team services, create marketing strategies, and optimize your direct booking performance
• Communication: To respond to your inquiries, schedule consultations, and provide customer support
• Business Analysis: To calculate potential savings through our ROI calculator and tailor our services to your needs
• Website Improvement: To analyze website performance, understand user behavior, and improve our services
• Marketing: To send relevant information about our services (only with your consent)
• Legal Compliance: To comply with applicable laws and regulations

3. Cookie Policy

This policy explains how we use cookies and similar technologies to enhance your experience on our website.

What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help websites remember information about your visit, such as your preferred language and other settings, which can make your next visit easier and the site more useful to you.

How We Use Cookies

Naplify uses cookies and similar technologies for several purposes:

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Help us understand how visitors use our website
• Marketing Cookies: Used to show you relevant advertisements
• Preference Cookies: Remember your choices and settings
• Performance Cookies: Help us improve website performance

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.

Examples: Authentication cookies, security cookies, shopping cart cookies

Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.

Examples: Google Analytics cookies, performance monitoring cookies

Marketing Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

Examples: Google Ads cookies, social media advertising cookies

Preference Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

Examples: Language preference cookies, theme preference cookies

Third-Party Cookies

We use services from third parties that may set cookies on your device:

• Google Analytics: Website analytics and performance monitoring
• Google Ads: Advertising and conversion tracking
• TermsFeed: Cookie consent management
• Social Media: Social media integration and sharing

Cookie Consent

We use a cookie consent management system that allows you to:

• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences
• Change your preferences at any time
• Withdraw consent for specific cookie types

Managing Your Cookie Preferences

You can control and manage cookies in several ways:

Cookie Banner

Use our cookie consent banner to manage preferences

Browser Settings

Configure your browser to block or delete cookies

Cookie Icon

Click the cookie icon (🍪) at the bottom left of any page

Third-Party Opt-outs

Visit our opt-out tools provided by third-party services

Browser-Specific Instructions

To manage cookies in your browser:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions → Cookies and site data

Impact of Disabling Cookies

Please note that disabling certain cookies may affect the functionality of our website. Essential cookies cannot be disabled as they are necessary for the website to work properly.

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our website and providing services (Google Analytics, Microsoft Clarity, email service providers)
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfers: In connection with a merger, acquisition, or sale of business assets
• Consent: When you provide explicit consent for sharing

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure data transmission (HTTPS encryption)
• Regular security assessments
• Access controls and authentication
• Data backup and recovery procedures

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your data in a structured format
• Objection: Object to processing of your personal information
• Restriction: Request restriction of processing
• Withdraw Consent: Withdraw consent for cookie usage at any time

To exercise these rights, please contact us using the information provided below.

7. International Data Transfers

As our business operates globally and we use international service providers (Google Analytics, Microsoft Clarity), your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers in accordance with applicable data protection laws.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Contact Form Data: Retained for up to 3 years for business development purposes
• Analytics Data: Retained according to Google Analytics and Microsoft Clarity retention settings (typically 26 months)
• Email Communications: Retained until you request deletion or unsubscribe

9. Third-Party Services

Our website integrates with third-party services that have their own privacy policies:

• Google Analytics: Google Privacy Policy
• Microsoft Clarity: Microsoft Privacy Statement
• Social Media: Facebook, LinkedIn, and Twitter (X) have their own privacy policies

10. Children's Privacy

Our services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our website after such changes constitutes acceptance of the updated policy.

12. Contact Information

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This Privacy Policy is part of our commitment to transparency and your privacy rights.
Thank you for trusting Naplify with your hospitality growth journey.