Stop Losing Bookings to OTAs.
Start Growing Your Direct Revenue

Your Fractional Growth Team That Speaks Hospitality, Not Marketing Jargon

Trusted by 20+ boutique hotels and villas across Europe

You've invested everything into creating an exceptional property. Now it's time to invest in filling it. Our fractional growth team ensures your marketing investment works as hard as your hospitality investment.

The Numbers Don't Lie

75%

of independent hotels rely on OTAs for online bookings

15-30%

typical OTA commission rates eating into your profits

25-35%

OTA bookings get canceled, compared to only ~10% of direct bookings

30-60%

higher revenue per booking from direct bookings vs. OTA bookings

We Understand Your Challenges

💰

High OTA Commissions Eating Into Profits

Hotels paying 15-30% commissions to booking platforms

Our direct booking optimization reduces OTA dependency by 40% on average

🤯

Marketing Complexity That Overwhelms Busy Hotel Owners

The majority of boutique hotels struggle with technical marketing jargon

We speak your language - hospitality, not marketing jargon

🎨

Websites That Look Beautiful But Don't Generate Bookings

Average hotel website converts only 2-3% of visitors

Our websites are built to convert - averaging 2-4% conversion rates

🔧

Fragmented Solutions Requiring Multiple Vendors

Managing separate providers for web, marketing, and booking systems

One fractional team handles all your growth needs under one roof

Why Boutique Hotels Choose Naplify

✈️ Travel Industry Expertise

Former professionals from Trivago, Expedia, and other major travel brands who understand booking behavior

🗣️ Plain English Communication

No confusing marketing jargon - we speak your language and focus on what matters to your business

🏨 Hospitality Focus

Exclusive focus on boutique hotels and villas means we understand your unique challenges

🎯 Results-Driven

We measure success in direct bookings and revenue, not vanity metrics like likes and impressions

Travel Industry Veterans

30+ Years Combined Experience
20+ Properties Served

Our Team Background

  • Former professionals from Trivago, Expedia, Carrentals, DreamLines, GetYourGuide
  • Specialized in hospitality marketing since 2013
  • Deep understanding of booking behavior and travel industry dynamics
  • Proven track record with thousands of bookings generated millions for our clients

Real Results from Real Properties

Mykonos 5 ⭐ Luxury Hotel

Challenge:

As a new hotel in Mykonos, our client faced the challenge of building brand awareness and reaching their target audience effectively. They were looking to increase visibility, attract qualified traffic to their website, and ultimately, drive bookings and revenue growth.

Approach:

Leveraging our expertise in performance marketing, our team crafted a comprehensive strategy centered around targeted paid search campaigns. By meticulously analyzing user behavior, search engine algorithms, and industry trends, we developed highly compelling ad content to showcase the client's unique offerings.

Results:

Within 6 months period, the campaigns generated over 340,000 impressions and 22,000 clicks, substantially increasing the brand's visibility and attracting qualified traffic to their website.

For every 1 euro invested in the campaigns, the client saw a return of more than 6x in revenue. This showcases not only brand awareness but the effectiveness of our strategy.

Avg Booking Revenue 1.433€ ROAS 6x

Ios 5 ⭐ Boutique Hotel

Challenge:

A well-established luxury adult-only hotel in Naxos, with a recognizable brand presence, found itself heavily dependent on travel agencies for bookings. With both offline and online travel agents demanding substantial commissions, profitability was being significantly impacted. They needed to reduce commission costs and increase direct bookings while maintaining their premium positioning.

Approach:

We applied a data-driven strategy across paid search and social. On Google Ads, we refined keywords, optimized bids, and tested creative. On social, we restructured campaigns, focused on audience targeting, and adjusted content based on performance metrics.

Results:

In just a few months, the brand saw a 72% increase in bookings value and a 52% improvement in Return on Ad Spend (ROAS). Google Ads impressions rose by 31%, clicks increased by 20%, and average cost-per-click dropped by 28%. On social platforms, we achieved a 40% reduction in cost per engagement and a 35% decrease in cost per click. These gains proved the power of our integrated strategy in delivering measurable performance improvements.

Avg Booking Revenue 1.411€ +52% in ROAS

Naxos 5 ⭐ Adult Only Hotel

Challenge:

An established adult-only hotel in Naxos, with a recognizable brand presence, found itself heavily dependent on travel agencies for bookings. With both offline and online travel agents demanding substantial commissions, profitability was being significantly impacted. They needed to explore direct booking channels to reduce commission costs and increase revenue margins while maintaining their premium positioning.

Approach:

We implemented a strategic Google Ads campaign designed for luxury hospitality. Our approach centered on precise audience targeting for adult-only experiences, optimized bidding strategies, and compelling ad creative highlighting the property's unique positioning. We focused on high-intent keywords and implemented conversion tracking to maximize direct bookings.

Results:

Within the first year, our Google Ads strategy delivered exceptional performance with a 9.27% click-through rate - 34% above the hotel industry median. We achieved an outstanding 10x return on ad spend while maintaining cost-effective acquisition at €0.87 per click. The campaign successfully reduced OTA dependency, with direct bookings now accounting for 48% of total revenue, eliminating thousands in commission fees.

Avg Booking Revenue 1.850€ ROAS 10x

How It Works

🔍 Preliminary Assessment

Understand your property, target audience, and current efforts

📋 Strategy Development

Custom growth plan tailored to your property

👥 Implementation

Our team executes your growth strategy

📈 Growth & Optimization

Continuous improvement and scaling

Choose Your Growth Path

Growth Starter

€1000-2,500/month

Perfect for vacation rentals, villas and for 10-25 room hotels or motels beginning their direct booking journey

  • OTA dependency reduction strategy
  • Website development and managment
  • Google My Business optimization and managment
  • Google Ads setup and management
  • Meta Ads setup and management
  • Monthly performance reports in plain English
Average 20% increase in direct bookings within 120 days

Growth Partner

€4,000-6,000/month

The perfect path for 50+ room properties or hospitality managment companies seeking comprehensive growth

  • All Starter and Growth Starter services plus:
  • Complete fractional growth team services
  • Full digital marketing strategy implementation
  • Revenue-focused website optimization
  • Monthly business development consultations
  • Priority support & implementation
Average 40% increase in direct revenue within 12 months

Note: results may vary depending on property's location, seasonality and/or other market factors/conditions.

Frequently Asked Questions

What makes you different from other marketing agencies? +

We're former travel industry professionals who combine marketing and web development expertise. We speak hospitality business language - discussing occupancy rates and revenue per room, not confusing marketing jargon.

How quickly can we see results? +

Most clients see initial improvements within 60-90 days, with significant direct booking increases typically achieved within 120 days. We focus on sustainable growth, not quick fixes.

Do you work with villas and vacation rentals? +

Yes! We specialize in both boutique hotels (10-50 rooms) and villa properties. Our strategies adapt to your specific property type, target market, and seasonal patterns.

Get Started Today

🧮 ROI Calculator

Shows potential savings from increased direct bookings