The commission
€150
On a €1,000 booking
An illustrative 15% OTA commission would cost €150. Your actual contract may be higher or lower.
YOUR FRACTIONAL HOSPITALITY GROWTH TEAM
You built the hotel.Now let's fill the rooms.
Your hotel deserves marketing that works as hard as you do.
You've invested years in creating a property worth staying in. We help bring demand to your door, strengthen your direct-booking channel, and measure what every marketing euro contributes.
✦Trusted by 20+ boutique hotels and villas across Europe.
Website development and hospitality marketing experience.
Website development and hospitality marketing experience.
You've invested everything into creating an exceptional property. Now it's time to invest in filling it.
You've already done the hard work of hospitality. Your fractional growth team helps connect that investment with measurable booking demand.
The business reality
The Numbers Don't Lie.
Every booking has a cost. Every empty room-night expires. You deserve to know what your website contributes before investing another euro.
The empty room
1 night
Once it's gone, it's gone
An unsold room-night can't be carried into tomorrow's inventory. Booking demand has a deadline.
The missing number
€?
What does your next booking cost?
Clicks don't pay your bills. Understand the booking value recorded by your advertising—and what acquiring it costs.
The €150 commission example is hypothetical, not a hotel-specific rate or a claim of savings.
The opportunity? Give your own website a bigger role in the booking mix. ↓
Real hotel results · 2026
What if your hotel's website became a bigger part of your booking business?
Five hotels across Naxos, Ios, and Mykonos. Real booked-revenue shares and Google Ads-attributed booking value, measured within each hotel's stated period.
5-star hotel · NaxosJan–Sep 2026
€27.28
In Google Ads-attributed booking value per €1 spent
40.4% of booked revenue came through the hotel's own website. Managed Google Ads cost represented 6.4% of attributed booking value.
Read the story →
5-star hotel · IosJan–Sep 2026
55.4%
of booked revenue came directly through the hotel's website
The hotel's own website was its largest booking channel, ahead of all the others combined.
Read the story →
5-star hotel · MykonosJan–Sep 2026
€17.35
In Google Ads-attributed booking value per €1 spent
Guests booked about 37 days before arrival on average. Website direct represented 25.7% of booked revenue.
Read the story →
More hotel results
4-star hotel · NaxosMar–Sep 2026
27.2%
of booked revenue came through the hotel's website
OTAs remained important. The direct channel mattered too. Google Ads recorded €19.39 in attributed booking value per €1 spent.
Read the story →4-star hotel · NaxosApr–Sep 2026
36.8%
of booked revenue came through the hotel's website
Six months of managed activity, with 60 Google Ads-attributed booking purchases and €9.08 in recorded booking value per €1 spent.
Read the story →Each case represents a different hotel. Reporting windows and results are shown individually.
Know your direct share. Understand your acquisition costs. Make better decisions.
Review my hotel's booking opportunity →How these results are measured
Website-direct share comes from each hotel's booking system. Google Ads return uses recorded booking-purchase conversion value divided by Google Ads spend. Managed acquisition-cost percentages, where shown, include applicable Google Ads management and setup charges relative to attributed booking value. These are not verified commission savings, net profit, or proof of incremental bookings. Each figure uses its stated 2026 reporting window.
Why Naplify
Your fractional growth team. Not another marketing jargon factory.
Hospitality runs on occupancy, distribution, booked revenue, and cost of sale. That's the language we work in. The aim is to make your marketing accountable to the business behind the beautiful property.
Hospitality first
We think in rooms, booking windows, distribution channels, and the commercial reality of running a property.
More than an agency
Website development, acquisition, and measurement can work together instead of becoming disconnected projects.
Results you can discuss
We look beyond traffic and clicks, towards recorded booking value, website contribution, and acquisition economics.
20+hotels and villas supported through website development and marketing work.
Travel Industry Veterans
We've worked around the travel industry. We know a booking is more than a click.
Hotel owners need practical answers about distribution, occupancy, booking behavior and cost of sale. Our background helps us speak that language.
20+Hotels supported through website development and marketing work
What we bring to the table
Hospitality knowledge, with execution behind it.
- 01Travel-marketplace and accommodation-distribution experience
- 02Experience working with independent hotels, boutique properties and villas
- 03Website, marketing and reporting under one coordinated team
- 04Commercial conversations about bookings, not vanity metrics
How we work
Less jargon. More clarity.
A focused process built around the way your property gets discovered, booked, and measured.
01 · Understand
Find the commercial gap
Review the booking mix, direct journey, demand, and what the current data can tell us.
02 · Prioritize
Choose the right moves
Focus effort on the few changes that matter for your property's immediate situation.
03 · Execute
Put the plan to work
Bring the agreed website and marketing work into a coordinated execution plan.
04 · Improve
Learn from actual results
Review recorded booking outcomes and improve the next decisions.
Choose your growth path
The right level of support for the hotel you've built.
Different properties need different levels of help. Start with your business goals, then choose a scope that fits.
01 · Foundation
Growth Starter
€1,000–€2,500 / month
For smaller hotels, villas and hospitality businesses building their direct-booking foundation.
- Direct-booking opportunity review
- Website development and management
- Google Business Profile management
- Google Ads setup and management
- Meta Ads setup and management
- Monthly performance reporting
Build a clear foundation for measuring and developing direct bookings.
Discuss Growth StarterMOST POPULAR
02 · Acceleration
Growth Accelerator
€2,500–€4,000 / month
For growing hotels that want more connected website, acquisition and retention activity.
- All Growth Starter services
- Competitive analysis and market positioning
- Email marketing setup and management
- Social media management (4 posts weekly)
- Content marketing strategy
- Quarterly strategic planning calls
Connect your website and marketing activity with measurable booking outcomes.
Discuss Growth Accelerator03 · Partnership
Growth Partner
€4,000–€6,000 / month
For larger properties and operators looking for an extended commercial growth team.
- All Growth Accelerator services
- Fractional growth-team support
- Full digital-marketing planning and execution
- Revenue-focused website optimization
- Monthly business-development consultations
- Priority support and implementation
Ongoing commercial support for your booking channels, website and marketing.
Discuss Growth PartnerIndicative monthly service ranges. The agreed scope, advertising budget and any setup work are confirmed in a tailored proposal. No result or timeline is guaranteed.
Frequently asked questions
Clear answers before we talk.
Working with a growth partner should make your business simpler, not more complicated.
Have another question? Let's talkWhat makes Naplify different from another marketing agency?
We look at bookings and their economics, not just advertising activity. We discuss what your own website contributes, what paid acquisition is credited with delivering, and what to review next. Our background combines hospitality, travel and digital marketing.
How quickly can we see results?
It depends on your season, existing demand, booking journey and starting point. We agree on the reporting period and what to measure, then review actual booking results instead of promising a fixed uplift or timeline.
Do you work with villas and vacation rentals?
Yes. We work with hospitality properties beyond hotels. We tailor the proposed scope to your property's booking journey, market and resources.
Do I need a new website to work with you?
Not necessarily. We first look at the current website and reservation journey, then recommend keeping, improving or rebuilding only what makes sense.
What happens after I contact you?
We review your property's current situation, discuss the booking challenges you want to solve, and agree whether a practical next step makes sense.
Explore your booking channel economics
See what OTA commissions could be costing your hotel.
Enter your room count, average rate, and commission percentage. See an illustrative estimate for your own property.
These are scenarios, not promises.
Prefer to review your numbers together?
Commission differences alone aren't net savings. Direct bookings can also involve marketing, management, processing and technology costs.
Illustrative monthly commission comparison
Estimated current OTA commissions€0
Modeled commission difference€0
Annualized illustration: €0 potential commission difference at the same monthly volume
Assumes unchanged room-night volume and room rate. Excludes new acquisition and processing costs, cancellations and booking modifications. Not a forecast or verified savings.
Let's talk about your hotel
You've already invested in the rooms. Let's talk about filling them.
Tell us where you are today. We'll discuss your website, booking mix and the commercial opportunities worth examining.
01 A conversation in the language of hospitality
02 Your hotel's situation, not a generic pitch
03 A practical next step, if there's a fit
Prefer email? info@naplify.com
Review my direct-booking opportunityWe'll reply by email