Stop Losing Bookings to OTAs.
Start Growing Your Direct Revenue
Your Fractional Growth Team That Speaks Hospitality, Not Marketing Jargon
Trusted by 20+ boutique hotels and villas across Europe
You've invested everything into creating an exceptional property. Now it's time to invest in filling it. Our fractional growth team ensures your marketing investment works as hard as your hospitality investment.
The Numbers Don't Lie
of independent hotels rely on OTAs for online bookings
typical OTA commission rates eating into your profits
OTA bookings get canceled, compared to only ~10% of direct bookings
higher revenue per booking from direct bookings vs. OTA bookings
We Understand Your Challenges
High OTA Commissions Eating Into Profits
Hotels paying 15-30% commissions to booking platforms
Our direct booking optimization reduces OTA dependency by 40% on average
Marketing Complexity That Overwhelms Busy Hotel Owners
The majority of boutique hotels struggle with technical marketing jargon
We speak your language - hospitality, not marketing jargon
Websites That Look Beautiful But Don't Generate Bookings
Average hotel website converts only 2-3% of visitors
Our websites are built to convert - averaging 2-4% conversion rates
Fragmented Solutions Requiring Multiple Vendors
Managing separate providers for web, marketing, and booking systems
One fractional team handles all your growth needs under one roof
Why Boutique Hotels Choose Naplify
✈️ Travel Industry Expertise
Former professionals from Trivago, Expedia, and other major travel brands who understand booking behavior
🗣️ Plain English Communication
No confusing marketing jargon - we speak your language and focus on what matters to your business
🏨 Hospitality Focus
Exclusive focus on boutique hotels and villas means we understand your unique challenges
🎯 Results-Driven
We measure success in direct bookings and revenue, not vanity metrics like likes and impressions
Travel Industry Veterans
Our Team Background
- Former professionals from Trivago, Expedia, Carrentals, DreamLines, GetYourGuide
- Specialized in hospitality marketing since 2013
- Deep understanding of booking behavior and travel industry dynamics
- Proven track record with thousands of bookings generated millions for our clients
Real Results from Real Properties
Mykonos 5 ⭐ Luxury Hotel
Challenge:
As a new hotel in Mykonos, our client faced the challenge of building brand awareness and reaching their target audience effectively. They were looking to increase visibility, attract qualified traffic to their website, and ultimately, drive bookings and revenue growth.
Approach:
Leveraging our expertise in performance marketing, our team crafted a comprehensive strategy centered around targeted paid search campaigns. By meticulously analyzing user behavior, search engine algorithms, and industry trends, we developed highly compelling ad content to showcase the client's unique offerings.
Results:
Within 6 months period, the campaigns generated over 340,000 impressions and 22,000 clicks, substantially increasing the brand's visibility and attracting qualified traffic to their website.
For every 1 euro invested in the campaigns, the client saw a return of more than 6x in revenue. This showcases not only brand awareness but the effectiveness of our strategy.
Ios 5 ⭐ Boutique Hotel
Challenge:
A well-established luxury adult-only hotel in Naxos, with a recognizable brand presence, found itself heavily dependent on travel agencies for bookings. With both offline and online travel agents demanding substantial commissions, profitability was being significantly impacted. They needed to reduce commission costs and increase direct bookings while maintaining their premium positioning.
Approach:
We applied a data-driven strategy across paid search and social. On Google Ads, we refined keywords, optimized bids, and tested creative. On social, we restructured campaigns, focused on audience targeting, and adjusted content based on performance metrics.
Results:
In just a few months, the brand saw a 72% increase in bookings value and a 52% improvement in Return on Ad Spend (ROAS). Google Ads impressions rose by 31%, clicks increased by 20%, and average cost-per-click dropped by 28%. On social platforms, we achieved a 40% reduction in cost per engagement and a 35% decrease in cost per click. These gains proved the power of our integrated strategy in delivering measurable performance improvements.
Naxos 5 ⭐ Adult Only Hotel
Challenge:
An established adult-only hotel in Naxos, with a recognizable brand presence, found itself heavily dependent on travel agencies for bookings. With both offline and online travel agents demanding substantial commissions, profitability was being significantly impacted. They needed to explore direct booking channels to reduce commission costs and increase revenue margins while maintaining their premium positioning.
Approach:
We implemented a strategic Google Ads campaign designed for luxury hospitality. Our approach centered on precise audience targeting for adult-only experiences, optimized bidding strategies, and compelling ad creative highlighting the property's unique positioning. We focused on high-intent keywords and implemented conversion tracking to maximize direct bookings.
Results:
Within the first year, our Google Ads strategy delivered exceptional performance with a 9.27% click-through rate - 34% above the hotel industry median. We achieved an outstanding 10x return on ad spend while maintaining cost-effective acquisition at €0.87 per click. The campaign successfully reduced OTA dependency, with direct bookings now accounting for 48% of total revenue, eliminating thousands in commission fees.
How It Works
🔍 Preliminary Assessment
Understand your property, target audience, and current efforts
📋 Strategy Development
Custom growth plan tailored to your property
👥 Implementation
Our team executes your growth strategy
📈 Growth & Optimization
Continuous improvement and scaling
Choose Your Growth Path
Growth Starter
Perfect for vacation rentals, villas and for 10-25 room hotels or motels beginning their direct booking journey
- OTA dependency reduction strategy
- Website development and managment
- Google My Business optimization and managment
- Google Ads setup and management
- Meta Ads setup and management
- Monthly performance reports in plain English
Growth Accelerator
Ideal For 25-50 room hotels or motels ready to reduce OTA dependency significantly
- All Growth Starter services plus:
- Competitor analysis and market positioning
- Email marketing setup and managment
- Social media management (4 posts weekly)
- Content marketing strategy development
- Quarterly strategic planning calls
Growth Partner
The perfect path for 50+ room properties or hospitality managment companies seeking comprehensive growth
- All Starter and Growth Starter services plus:
- Complete fractional growth team services
- Full digital marketing strategy implementation
- Revenue-focused website optimization
- Monthly business development consultations
- Priority support & implementation
Note: results may vary depending on property's location, seasonality and/or other market factors/conditions.
Frequently Asked Questions
We're former travel industry professionals who combine marketing and web development expertise. We speak hospitality business language - discussing occupancy rates and revenue per room, not confusing marketing jargon.
Most clients see initial improvements within 60-90 days, with significant direct booking increases typically achieved within 120 days. We focus on sustainable growth, not quick fixes.
Yes! We specialize in both boutique hotels (10-50 rooms) and villa properties. Our strategies adapt to your specific property type, target market, and seasonal patterns.
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🧮 ROI Calculator
Shows potential savings from increased direct bookings